10 Most Promising Travel Startups to Watch in 2024

travel startups

The travel industry continues to evolve with the emergence of innovative travel startups that are reshaping the way people explore the world and maintaining consistent growth at an annual rate of 4.41%. These companies are introducing new technologies and services to enhance the travel experience.

Suppose you’re the type of person who loves exploring new places. In that case, you’ll love the upcoming years for travel especially seeing how fast business travel is recovering from the coronavirus pandemic especially seeing the GBTA predicts spending will surpass the pre-pandemic level of $1.4 trillion in 2024.

From advanced booking platforms to sustainable travel initiatives, these startups are redefining the travel experience and are worth keeping an eye on.

Here are the top 10 travel startups to watch in 2024, each offering unique solutions and redefining the future of travel.

1. Clooper


Clooper is a game-changer in the world of business travel, catering to both short-term and extended stays. Unlike Airbnb and Expedia – Clooper specializes more in corporate accommodation and is all about transforming the business travel industry, everywhere from London to New York to Dubai.

Backed by a powerful algorithm, this booking platform offers more than accommodations across 25,000 locations worldwide. From seamless online serviced apartment and hotel booking to an intuitive mobile app for travel expenses and employee management, Clooper ensures seamless business travel experiences and streamlined booking.

What sets Clooper apart? They’re not just about bookings but also about making a positive impact. With each booking, Clooper plants a tree and helps feed those in need.

2. Airalo

travel startups

A breath of fresh air for travellers tired of juggling multiple SIM cards, Airalo steps in as the ultimate alternative. Boasting over 190 budget-friendly ‘eSIMs,’ this company lets you switch between them with just a few clicks.

While not all smartphones support eSIMs, they’re becoming a hot feature in newer models. And here’s the buzz – Airalo recently secured a cool $60 million in their latest series B funding round.

Forget the SIM card shuffle – with Airalo’s eSIMs, you’ll never stress about changing numbers or losing touch. Stay connected seamlessly, whether you’re in Paris, Tokyo, or anywhere in between.

3. Tripsider

Now next on the list is Tripsider, the travel companion you never knew you needed. This app takes the guesswork out of planning your next adventure by playing matchmaker between you and the perfect trip. It’s like a dating app for travel, considering everything from your interests to your budget.

Tripsider’s algorithm dives deep, taking into account your values, past experiences, and goals. But here’s the twist – instead of finding a romantic match, it connects you with a travel expert.

This expert becomes your go-to guide, ready to assist via text or phone call. They’ve got all the resources to help you lock in your bookings officially, eliminating one more worry from your vacation checklist.

4. Tourisfair

travel startups

Tourisfair, a German startup making waves with Pandi, its AI-driven travel assistant. Pandi is like your travel genie, matching you with tourism activities that align perfectly with your expectations and constraints.

No more endless scrolling or research – this assistant filters out unavailable activities and ensures everything recommended is available for your entire trip.

The best part? Tourisfair understands that plans can change. With Pandi, travellers have the power to modify their plans, add or remove activities, and tweak their itinerary whenever they please. It’s like having a personal tour guide that adapts to your whims.

5. TravelPerk

Recognized as the world’s fastest-growing SaaS company in The SaaS 1000 before the pandemic, TravelPerk’s all-in-one platform is designed to simplify your business travel experience.

Whether you’re a travel manager or a jet-setting professional, TravelPerk has your back, aiming to elevate your travel policy compliance game, from booking to expense management.

Unlike other online travel booking tools, TravelPerk is seamlessly integrated – no need for extra software to generate reports or handle expenses.

6. GetYourGuide

Further into our list of travel game-changers this year, we’ve got Berlin’s based, GetYourGuide. This startup, boasting support from heavy hitters like CitiGroup and Deutsche Bank, is making waves with its simple yet powerful booking engine.

What makes GetYourGuide stand out? Well, for starters, every tour you book – whether it’s a private helicopter jaunt over NYC or a leisurely Seine cruise – comes with the freedom of free cancellation up to 24 hours in advance.

7. Destinus

Venturing into the future of aviation, Destinus, headquartered in Payerne, Switzerland, emerges as a company spearheading advancements in aeronautics, propulsion, and cryogenic hydrogen technologies.

At the forefront of their innovation lies the development of hypersonic hydrogen passenger aircraft, aiming to revolutionize intercontinental travel.

Since its establishment in 2021, Destinus has soared to new heights, securing over €53 million in funding with a singular goal: to carve out faster and more sustainable flight paths for both passengers and cargo worldwide.

8. EasyTip

Established in 2021, EasyTip is on a mission to streamline, secure, and bring transparency to the world of tips, ensuring a fair and straightforward process for everyone involved.

With a robust foundation backed by total funding of over €4.7 million, EasyTip is not just a platform; it’s a commitment to transforming the way we show gratitude.

EasyTip’s innovation lies in offering a dependable, transparent, and cashless avenue for customers to tip service employees directly from their mobile devices.

9. Takyon

travel startups

Established in 2022, this innovative company introduces a groundbreaking concept that turns hotel reservations into resellable digital assets known as NFTs – a game-changer for both travellers and the hospitality sector.

Takyon’s headquarters in Milan signify a hub of creativity and forward-thinking, perfectly encapsulating the spirit of this revolutionary travel startup.

Central to Takyon’s vision is the introduction of the ‘Resellable Rate,’ a concept that disrupts traditional norms. This unique rate can be booked directly through the hotel’s website and subsequently resold on Taykon’s platform.

10. Go Green

GreenGo emerges as a beacon for eco-friendly travellers seeking sustainable choices in transportation and accommodation. Since its establishment in 2020, this platform has dedicated itself to providing a fair and responsible alternative to traditional booking websites.

With total funding of over €1 million, GreenGo is not just a platform; it’s a movement toward a greener, more responsible way of travelling.

Their mission is the commitment to facilitating environmentally conscious travellers.

Emerging Trends in Travel Startups

Virtual Travel Experiences

In an era where connectivity knows no bounds, travel startups are spearheading a revolution in how we explore the world. Virtual Travel Experiences have emerged as a trend, offering users the ability to embark on digital journeys from the comfort of their homes. These experiences blend immersive technologies like virtual reality (VR) and augmented reality (AR) to transport users to far-off destinations, providing a taste of adventure without leaving their living rooms.


The line between business and leisure travel is blurring, giving rise to the trend of Bleisure. Travel startups are capitalizing on the desire of business travellers to extend their trips for leisure purposes. These startups curate unique experiences, suggesting local attractions, cultural events, and activities, seamlessly integrating work and play for the modern traveller.

Sustainable Travel Platforms

With environmental concerns taking centre stage, travel startups are championing sustainability. Sustainable Travel Platforms are emerging as a conscious choice for eco-friendly explorers. These platforms prioritize eco-conscious accommodations, carbon offset initiatives, and responsible tourism practices, empowering travellers to make environmentally friendly choices.

Wellness Travel

Recognizing the growing emphasis on holistic well-being, travel startups are delving into Wellness Travel. Beyond conventional spa retreats, these startups curate wellness-focused itineraries, incorporating activities like mindfulness sessions, fitness programs, and healthy dining options. It’s a testament to the evolving priorities of travellers seeking rejuvenation and self-care on their journeys.

Web & App Travel Aggregators

Startups are leveraging technology to simplify travel planning through web & App Travel Aggregators. These platforms bring together diverse travel services, from flights and accommodations to activities and local insights, creating a one-stop shop for travellers. This trend aims to enhance user convenience, providing a seamless and integrated travel experience.

Challenges and Opportunities

Travel startups encounter challenges such as fierce competition, regulatory hurdles, and the need for significant initial capital. Additionally, issues related to customer trust, global economic uncertainties, and geopolitical factors pose obstacles to growth.

Amid challenges, travel startups find opportunities for growth by embracing innovation, forming strategic partnerships, and tapping into niche markets. Adapting to evolving consumer needs, leveraging data analytics, and adopting sustainable practices are key strategies for overcoming challenges.

Adaptability and resilience are key to overcoming challenges, and strategic partnerships can provide the necessary support for startups to navigate complex regulatory landscapes.

Additionally, addressing evolving consumer needs by leveraging data analytics and embracing sustainable practices present avenues for sustainable growth.


What challenges do travel startups face in terms of regulations?

Diverse regulations across regions require careful compliance, impacting business operations. Successful startups strategically address and adapt to these regulatory challenges to ensure sustainable growth.

How can travellers stay informed about the top travel startups?

By exploring industry reports, visiting startup websites, and attending travel innovation conferences are recommended.

How important is innovation in the travel industry?

Innovation is paramount in the travel industry, driving the evolution of services, experiences, and customer expectations. Innovation not only shapes the industry’s future but also contributes significantly to economic growth.


The travel industry, like the destinations it connects, is ever-evolving. It requires the bold ideas, risk-taking spirit, and commitment to excellence that these startups embody. As we move into the future, the continued collaboration and synergy between traditional players and startups will likely define the next chapter of the travel industry.

Lastly, you can see how innovation isn’t solely about technology; it’s about understanding and addressing the changing expectations of travellers. Whether it’s sustainable practices, immersive experiences, or personalized services, the startups highlighted here have shown that innovation goes hand in hand with meeting and exceeding customer demands.