International Women’s Day 2024: How Business Travel Can Inspire Inclusion


Roushan is celebrating women's achievements on International Women's Day 2024
Roushan (Head of Customer Experience} is celebrating women’s achievements on International Women’s Day 2024

Happy International Women’s Day! Today and every day, we celebrate the achievements of women and recognise how far we still have to go. The campaign theme for 2024 is “Inspire Inclusion” and the overarching theme is “Invest in women: Accelerate progress.” And at Clooper, we’re passionate about creating a travel landscape that reflects and empowers women.

As a business travel booking platform, you might wonder how flights, hotels and serviced apartments can connect to inspiring inclusion. But in reality, business travel is a powerful tool for fostering diversity and growth – both for your company and for women around the world.

Here’s how Clooper is helping to #InspireInclusion through business travel:

1. Building a Diverse Workforce: Travel as a Catalyst

Temitayo is celebrating women's achievements on International Women's Day 2024
Temitayo (Data Analyst) is celebrating women’s achievements on International Women’s Day 2024

As a proud member of MSDUK, we’re firm believers that a strong team is a diverse team. That’s why Clooper recruits, retains and develops. diverse talent by:

  • providing remote mentorships and internships opportunities with a focus on underrepresented groups of society
  • maintaining an non-discriminatory recruitment process
  • fostering a diverse & inclusive working environment
  • offering career development and progression within Clooper that supports women into leadership, decision-making, business and STEM

Roushan Said, Head of Experience, explains how this culture of diversity, equity and inclusion works in practice:

The vision of Clooper is more than just words on a page; it’s a tangible force that shapes our culture and motivates us all. The leadership team goes beyond just setting a vision. They empower employees to own their work, take risks, and learn from their experiences. They foster a culture of open communication and collaboration, where everyone feels valued and heard. This creates an environment where we can all bring our best selves to work and truly thrive.

This diversity of voices ensures we offer inclusive travel solutions that meet the needs of a global business community, with women playing a key role in every step of the process. So by offering flexible travel arrangements and supporting women on the road, we break down barriers and open doors to leadership opportunities.

2. Empowering Women Through Inclusion

Sarah is celebrating women's achievements on International Women's Day 2024
Sarah (Quality Assurance) is celebrating women’s achievements on International Women’s Day 2024

Business travel is a launchpad for opportunity. By making it easier for women to travel for work, we break down barriers and empower them to lead, network, and make crucial decisions.

Imagine a female executive who thrives in a meeting environment but might struggle with long-haul flights. Offering safe comfortable affordable accommodation with short commute times helps speed up jet lag recovery. That way we empower her to excel on business trips, fostering confidence and paving the way for future leadership roles.

Plus, here are some ways you can make your next business trip more inclusive:

  • Support women-owned businesses: From hotels to car services, research and choose companies founded and run by women.
  • Network with diverse professionals: Use conferences and business trips as an opportunity to connect with women in your industry.
  • Travel with purpose: Choose destinations and experiences that promote gender equality and empower local communities.

3. Sustainable Travel: Because a Healthy Planet Benefits Everyone

At Clooper, we believe in sustainable travel practices that benefit the environment and local communities. This aligns perfectly with the values many women travellers hold dear, as 71% of women try to live more ethically, compared to 59% of men.

You can find highlighted sustainable hotels and serviced apartments on the platform as well as a carbon footprint calculator to offset the emissions from flights.

Plus, every booking goes towards planting a tree through One Tree Planted and donating a meal to a person in need through the UN World Food Programme’s ShareTheMeal.

So choosing sustainable travel demonstrates a commitment to the future – a future where women and girls can thrive in a healthy vibrant world.

Together, Let’s Make Business Travel More Inclusive

Miriam will maintain an inclusive mindset from International Women's Day 2024 onwards
Miriam will maintain an inclusive mindset as a graphic designer from International Women’s Day 2024 onwards

This International Women’s Day, let’s pledge to make business travel a force for good. By fostering inclusion, supporting diverse talent, and promoting sustainable practices, we can create a travel industry that reflects the amazing women who drive business forward.

Looking to book a business trip that aligns with your values?

At Clooper, we offer a wide range of travel options that prioritize diversity, sustainability, and the well-being of travellers. Plus, every booking goes towards planting a tree and donating a meal to a person in need. Get in touch with our Customer Success Team today and let’s create a travel experience that inspires and empowers! Alternatively, you can book a demo if you want to create a corporate account and manage your team’s travel and expenses.