Current and “Eco-Friendly” SEO Trends and New Challenges for Modern Businesses

Old marketing templates can be left far behind. The reason is simple — professional SEO is reaching a new, higher level. Why is this happening? Because of the global changes in the algorithms of search engine bots. The specifics of their operation demand a more solid “evidential base” proving that a brand or company operates […]

Your Nose Knows: Why Scent Memory Is So Powerful

More Than Just a Smell You walk past someone wearing a familiar perfume, and suddenly, you’re transported. It could be your grandmother’s kitchen, a trip to the beach, or the memory of a person you haven’t thought about in years. That’s the power of scent memory—instant, vivid, and deeply emotional. Unlike sight or sound, smell […]